For Exxelo I started with creating several different types of sketches. The sketches were created based on research. I started off with a moodboard.
Sketching
The guys over at Exxelo had asked for a simple logo which shows and emphasis that they are a marketing company and that they write and create for clients.
Sketching digital
Next came the digital versions/ For digital, I just wanted to figure out, how would the text really look like and how would the pencil work.
Final logo
In the end, we underlined the text and we also created a pencil.
This was the final design of the logo.
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