Why is logo design so important?
- Emphasises your name
- Makes you stand out around others
- Important for your identity and your image,
- Shows who you are.
- Gives you a more personal look and makes you recognisable for others..
For Exxelo I started with creating several different types of sketches. The sketches were created based on research. I started off with a moodboard.
The guys over at Exxelo had asked for a simple logo which shows and emphasis that they are a marketing company and that they write and create for clients.
Next came the digital versions/ For digital, I just wanted to figure out, how would the text really look like and how would the pencil work.
In the end, we underlined the text and we also created a pencil.
This was the final design of the logo.